 
        
        
      
    
    about
✦
about ✦
hay, I’m Haily.
I’m an award winning art director and designer working to make the world a happier place through design, workshops and my personal brand of positivity. I create unique offerings from digital to print that turn traditionally boring subjects into engaging custom experiences.
Here’s where I’ve worked...
Want this on the go?
download my resume
- 
      
      Tappa Inc. 
 May 2022 - September 2024- Worked with a global team to create branded content for our partners to promote our proprietary keyboard application. 
- Created mobile layouts in Figma to improve the UI/UX of our proprietary software to deliver user-centered designs that improved usability and customer satisfaction. 
- Developed and maintained a strong brand identity across all platforms, enhancing brand recognition and user engagement. 
- Provided mentorship and guidance to junior designers, fostering professional development and creativity. 
 
- 
      
      Brighton Agency 
 May 2017 – April 2022- Directed multidisciplinary teams to translate client objectives into impactful creative concepts, while working closely with account managers to ensure alignment between the client's vision and creative execution. 
- Designed packaging layouts and associated campaigns to promote new products for global clients. 
- Crafted compelling visual identities and brand narratives that drove client engagement and loyalty. 
- Guided and developed junior creatives, fostering a collaborative and high-performance team environment. 
 
- 
      
      Washington University in St. Louis 
 August 2016 – May 2017- Developed user-friendly and visually appealing websites that showcased college programs and events, while following ADA website design principles. 
- Created dynamic animations and multimedia content to enhance student engagement and promote campus initiatives. 
- Worked closely with faculty and administration to understand design needs and deliver effective digital solutions. 
 
- 
      
      blu20 
 May 2015 – May 2016- Developed eye-catching graphics for advertising campaigns across print and digital platforms. 
- Edited promotional videos, commercials, and social media content that effectively communicated client messages and increased audience reach. 
- Collaborated with clients to create visual content that enhanced brand identity and market reach. 
- Managed timelines and deliverables for multiple projects, consistently meeting deadlines and client expectations. 
 
- 
      
      The Collegio 
 August 2013 – December 2015- Lead and managed a full design staff to create compelling layouts and graphics for editorial content, enhancing the overall reader experience. 
- Maintained visual standards across all advertising and editorial materials, ensuring cohesive brand representation. 
- Worked closely with editors and photographers to align creative concepts with editorial objectives. 
- Oversaw multiple projects simultaneously, consistently delivering high-quality work under tight deadlines. 
 
 
                         
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
                 
                 
                 
                 
                 
                 
                 
                 
                