All-Purpose Seasonings

The Meehan family came to us with an existing brand that needed an update. This update entailed a new take on their old brand identity and new labels for their line of rubs starting with their all purpose rib eye seasoning. 

Creative Direction • Packaging Design • Production • Brand Identity 


After conducting market research as well as an audit of their current branding, we redesigned their logo in a way that would be versatile enough to work across many products and labels. We also wanted a nod to the family's Irish heritage without it being too overt or distracting. Once the initial branding was complete we created the packaging design while keeping in mind that it had to stand out on shelf.