Pittsburg State University
The Collegio is a student-run weekly newspaper at Pittsburg State University (PSU) that prides itself on being by students, for students.
The newspaper was in need of a total rebrand including; overall design, logo, social media and website. Being that the newspaper had a long-running history at PSU, it was important to include a recognizable and ownable asset in the redesign. The red "O" was carried over and has ended up being the main asset used and considered when making decisions like updated flags and social media treatments. From there, decisions about type, color, and website design were made.
Creative Direction • Design • Production • Brand Identity • Digital Strategy
Being that the Collegio was already a prominent news source on campus and in Pittsburg, our goal during the rebrand was to keep identifiable assets and update those that felt outdated. We did this by auditing the current newspaper design and researching how it stacked up to other collegiate student papers. After our research was complete, we realized that there was one main element that the paper could not loose and that was the signature red "O" in the word "Collegio". We also found that the way-finding from section to section needed work and the priority of information in the flag of the paper needed to be thought out.
After redesigning the look and organization of the newspaper, we moved on to the print collateral and digital materials that the paper would need to run day to day. This included; business cards, press passes, print advertising, layout guidelines, the website and social media.